Front Cover of The Digipack

I have designed a set template for the front cover of the digipack. This is a image of the female from the music video, with the image being adapted by the use of photoshop and text being added in. I have made four designs in which I will get opinons on all four from a selected audience and the design with the most favourable feedback will be chosen. My prefered front cover design is design 2.

Design 1


Design 2


Design 3


Design 4

Music Video (Final Edit)

Discuss avatars in terms of their social and psychological functions and semiotic meanings

In a world that is heavily involved in technology and the use of the internet, the need for having an avatar has never been higher. The avatar’s function is to represent the user within the online environment, for example on websites like ‘Facebook’ and ‘MySpace’. The user instils the avatar with qualities they want to project into that environment. But what does the use of avatars say about the society that we live in today?

An avatar acts as a calling card / telephone number / identification card etc., allowing others to find the user / avatar. At the same time, it provides a distancing device that turns persons (user) into character (avatar). It is a fictionalising tool that creates a new reality. In this new reality people can portray a view of themselves which they either want to be like or how they want people to see them. An example of this is the use of avatars on Facebook or any other social networking website, with people being friends with their peers at the same school or workplace as themselves and wanting to ‘impress’ and ‘fit in’ with them. Avatars that take the forms of profile pictures are like wearing your best clothes to school; users want to present certain aspects of their personality (real, imagined or aspirational) to the society they interact with. The avatar of the user’s choice is a visual representation of the user that enables participation within the online environment. As such, it is a social tool; and in this idea they use this ‘social tool’ to make friends with people they see as in the same social group to themselves. This shows that the use of avatars is more to do with the psychological state of the youth of today, the want to be the most popular and liked person at work or in class. This also links to the human mental state of not wanting to be alone, and the need to have others close and nearby. For example the average person 9 out of 10 times will feel more confident and comfortable in an environment where they are with friends, and not in a room with a number of people who are unknown to them. The sense of belonging and not having to be in a situation like this has been more forced on us in recent years, with the ‘popular’ children for example they are liked by most; unlike the child that has few friends and seen as different to others, this mainly resulting in bullying and public humiliation. So even though the social functions of using an avatar are important, these are developed from the psychological state of the user.

Avatars are a form of language; they operate as a sign system that can be read in semiotic terms. The symbol of the avatar (signifier) points to the signified (the user), creating a sign. This sign is a profile of what a person wants to show them as. Avatars often revel in the gap between the signifier and the signified: users enjoy creating avatars that are not like themselves, so that there is a big difference between signifier (avatar) and signified (user). An avatar could not represent how the user looks, acts or thinks, just being a sign of what they may enjoy or find funny. The signifier art of the use of an avatar has become more popular in recent years with the introduction of improved technology, for example video games with the ability to create an avatar from many different looks on the Nintendo Wii and the Xbox 360.

Possible Ideas of Print Production

I decided to develop the idea of using an question mark as one of the images in the digipack, adapting from the album cover used by The XX. I would use the same black background with a bold font to make the text more effective. The question mark would then, possibly, have lyrics from the chorus of the song written inside and going round with the shape of the question mark. Below is the image of the sketch I made out to show this idea, alongside with the album cover of The XX's self entitled album to show how I've adapted the idea.

I have created 8 different designs for this by using a different font each time. I will get different opinions from people on what they think is the best and most effective design, and then choose whatever design was most favoured from the audience research. The designs are shown below.

How does Alfonso Cuaron represent Britain in Children of Men?

Alfonso Cuaron is a Mexican film director, screenwriter and film producer, known for his films Children of Men and his part in the world famous Harry Potter series, directing Harry Potter and the Prisoner of Azkaba. His portrayal of life of the human race when faced with their impending doom was praised by many film critics; but how did he do this, and mainly how did he represent Britain in the year 2027?

Cuaron uses another film of the same genre to influence and develop the location of Children Of Men, A Clockwork Orange. A Clockwork Orange helped contribute to the futuristic, yet battered look of London in 2027. The director decided to portray the city as a character in itself, showing the importance of the location to the film to help tell the story, help the audience to realise that they city is London (with the use of red buses helping this theory), and to help the audience to work out what has happened to Britain, not just London, from 2006 when the film was released to 2027 when the film is based. The technique that Cuaron has used is shooting single, wide shots of the city, presenting different aspects of London. Cuaron chose to shoot some of the scenes in east London, a location which he considered to be "a place without glamour". The set locations were dressed to make them appear even more run-down, with Cuaron reporting saying that he wanted to have a ‘Mexican’ look to them, symbolizing the poverty that is in Mexico. The use of special effects was needed to complete the look of London, with footage of London streets needing to be changed. London special effects companies Double Negative and Framestore helped and worked with Cuaron from script to post production, developing effects and creating environments and shots that wouldn't otherwise be possible.

Single-shot sequences are used quite frequently in Children of Men, mainly quite lengthy and during extremely complex actions take place. The longest of these is the shot when Kee gives birth to the miracle baby lasting 199 seconds (3 minutes 19 seconds); an ambush on a country road lasting 247 seconds (4 minutes 7 seconds); and a scene in which Theo is captured by the Fishes, escapes, and runs down a street and through a building in the middle of a raging battle lasting a lengthy 454 seconds (7 minutes 34 seconds). These sequences were extremely difficult to film taking days to get ready for the shoot and taking 5 hours if they need to re-shoot; although the effect of continuity is sometimes an illusion, aided by CGI effects. The scenes are then seen as rather ‘random’, this symbolizes with the events of Britain in 2027, where people are panicking at the threat of the extinction of the human race. These events include the sudden crack down on immigration in Britain.

Print Productions

On thinking and sketching out ideas for what I could do for the print productions on all areas of the digipack (front cover, back cover, and inside) I discovered an issue with trying to link the name of the song to designs that I could do. After looking at other album covers, which I have detailed how I could adapt them into my own ideas below, I discovered that many artists have album artwork that has nothing to do with the name of the album or of any of the songs that is on the album. I have decided that I have to install this idea into my own work, with the song title 'You Don't Know' giving very limited options at which I could use.

I drew out a sketch of my first idea, with all four covers. This fits in with my video where I used stop motion by having text on paper. This time I have people, maybe the band members, holding up the pieces of paper with the information about the name of the artist, name of the song, and the information of the songs on the E.P including the length.

On the second panel I have used a question mark, the only link with the name of the song symbolizing the idea of not knowing something or asking a question. This would be inter-textual reference with the album cover of British indie band 'The XX'. They have used an bold 'X' to link with the name of their band, while symbolizes the sub-genre of their music with the dark atmosphere that music creates. The dark background makes the white bold text stand out, drawing the attention of people looking through CD racks while shopping; this makes the front cover of the their album successful. I would adapt this with my idea of the question mark, yet include some of the lyrics from the chorus. I could also use this image to go on the back of a booklet included in the digipack.

The use of a female in the music is evident throughout, and is seen as main metaphor in the song, with the male either not knowing the feelings that the female has or not knowing that the female has cheated on him. In the current mainstream music scene there is a healthy number of female artists around, for example Ellie Goulding and Florence and The Machine who are both pictured. Both females have been shown in a artistic way, fitting in with the genre of their music. Looking through the images I believe that an image of the female character would be more suited inside the digipack on the 2nd panel, with the male character maybe being on the other side on the 3rd panel. (More information about the male character in the paragraph below.)

The male character is seen as the main character in the music video, with him seen playing the guitar while a male voice sings the lyrics making the narrative structure is being told by himself. As with the female character an image could be inputted into the inside of the digipack, next to the female as stated in the previous paragraph. The image of David Vertesi on his album cover Cardiography is similar to a shot of the male character in the music video as he plays the guitar as sunlight beams down upon him. Looking at the costumes on album cover and in the music video they look very similar, while both fitting into the same genre. Again, as with the female character the album cover may not work successful with just one of the two characters from the music video used on the front. The type of photography shot that is used for David Vertesi album artwork is something that I would like recreate for my own print productions.

With the idea of using the female and male characters for the digipack in the ideas above the next idea would work with those. While the images of the female and male, separately, are inside the cover the image of both characters together could be used on the front. This would link to the music video where both characters stand opposite each other with the tree separating them. The image to the right, the album cover of White Apple Tree - Velvet Mustache, is an example of how the idea of two characters being seen together, but questioned if they are actually together, could be used. While the colours used show of the genre, similar to the genre of We Can't Dance.

Many artists use images for their digipacks that have no relevance to the album title, and are used to grab the attention of a passing shopper. For example the album cover for Everything Everything's Man Alive, image to the right, uses an image of a fox, with bright colours and static effects. I have an idea for a way of adapting this into my own idea, with an artistic photo of a cat that I have. This may be best to use as an 'Plan B', as it would be very difficult to produce, while also time consuming.

Storyboards