Tuesday, 18 January 2011

The Use of Stop Motion.

In my music video I used stop motion for the first play of the chorus, with the lyrics of the chorus shown in the mise-en-scene. While I was watching other music videos the other day I came across a music video which was fully based on the idea of lyrics of the song being shown along the music throughout the whole video, although was of a different genre of music to the song that used. With the song being being produced and performed by two well known artists, Rihanna and David Guetta, the music video is well funded. Instead of using still images which are then merged together, the music video uses animation and special effects. It is used very effectively with the genre of the song, which is Dance, using bright colours to represent the use of flashing lights in nightclubs, with the chorus of song being used especially with quick changes of bright colours on a black background making the audience feel like that they are actually in a pub; while the song would have heavy involvement in night clubs. The fast pace of the text symbolizes with the fast pace of the song and the busiest of nightculbs in modern society.

1 comment:

  1. The graphics to strongly suggest the dance genre with the use of flashing lights and the fast edit which emphasises the beat of the music.

    A helpful post and illustrates a technique you utilised, though your music video is performance based.

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